Sustainable Happiness of SK People
The ultimate purpose of SK’s business management is the happiness of SK People. As responsible members of SK, SK People will act on the conviction that cultivating the happiness of all members with the company’s organized power can also elevate their own happiness. To pursue the sustainable happiness of SK People, SK must maintain stability and growth and continuously survive and develop. To achieve this, SK will simultaneously pursue the happiness of SK People and of its stakeholders. All value that a company creates for the happiness of its stakeholders is social value. SK, by creating social value, will elevate its economic value and develop a relationship of trust with its stakeholders.
SUPEX Quest Through VWBE
When SK People attain and practice the belief that elevating the happiness of all members also raises their own happiness, they will achieve “voluntary and willing brain engagement” (VWBE). Those engaging in VWBE will continuously create the happiness of SK People and stakeholders through the quest for SUPEX*.
* Stands for “Super Excellent Level,” which means the highest level attainable by human ability.